Blogging about your company is an important way to engage in the conversation surrounding your brand. You should seriously consider producing a separate corporate blog that would focus on exposing the cast and crew behind who, what, when, and where to go regarding your company.
Corporate blogging is essential to the growth of online properties for a number of reasons, including gaining access to the blogosphere and its interested and passionate community of bloggers and blog readers. Blogs offer built-in, useful tools such as RSS syndication, comments, outgoing links, blogrolls, trackbacks, richness of text and textual content, and the ability to build celebrity and personality online through a first-person relationship with the blogosphere.
Since potential and future clients are often clueless as to your company, how you have grown your company, why you chose to go into this business, and your vision, this is a great opportunity to share yourself as the owners, the staff, the crew. You can respond as someone who has their finger on the pulse, and also address the curious and the unconvinced.
Not only will this allow you to shamelessly publish testimonials from real fans, it allows you to publish all positive or neutral mentions about the blog or your company website.
No matter how cool your company’s products and services might be, a real angle in the blogosphere is in not only letting your service speak for itself but that people extremely attracted to a good story, a great personality, and the behind-the-scene experience of the people who run companies and their clients than they are to the services.
If you have the time, passion, and wherewithal to put the time and energy into reaching out to the community of readers and bloggers, you can get quite an amount of influence and sway – real impact and market penetration – by building a relationship with the blogsavvy, wealthy, young, and the professional. These types of people, ages 25-45, are the same sort of people who spend a lot of time reading – and writing – weblogs.