Podcasting is very much like blogging, but in audio format. While it is not as SEO-friendly as text-based blogging, it has a stronger “star-quality” effect, as the listeners develop a stronger human connection to the podcaster. The lower SEO-friendliness can be counteracted by posting transcripts of the podcast along with the podcast itself.
It can be done very simply, but generally it is good to have quality raw audio, a polished intro and outro, and good tone balancing so that the podcast sounds somewhat professional and is auditorily a pleasure to listen to.
Gerris can guide your staff in setting up the recording mechanisms, get your intro/outro composed, and have the raw audio balanced and cut into a finished podcast.
It is also good to have clear, interesting concepts to speak about and an effective style of delivery. It’s easy to be boring or irritating.
While the ghostwriting approach outlined above can be followed, much more responsibility lies on the key staff member who is recording, since it is a very “live” experience — you cannot read a pre-written article and come across as a compelling Podcaster.
The staff of Gerris can get the transcripts written and assist in the posting of the podcasts and the maintenance of the podcast blog website.
Vlogging follows the same rules as podcasting in regards to production and quality, but the pressure on the “star” is that much more intense.
Gerris’ staff can guide your staff in getting the recording and production infrastructure set up.
An advantage of vlogging is that it has the even higher “star” effect upon the key staff member doing the vlogging, and the videos can be posted on all the video-sharing sites (dozens) to get more coverage and dominate search results.
We at Gerris can handle the video asset distribution for you, or train your team in the method.