Digital strategist and technologist Chris Abraham knows what makes a reputation resilient—how it can prepare against hurricanes of rumor and come back strong from social media flames. With his company, Gerris Corp., he has used social and mainstream media engagement to help boost brands and raise reputations in a wide range of industries including financial services, nonprofits, and consumer goods. Previously, he was team lead at Reputation.com.
Read MoreYour online reputation on Google is the direct result of the content you write on your website, your blogs, and on social media, over time
Every unprotected tweet you make, every public post you make on Facebook, every blog you post, every page you add and flesh out on your website, every time you update your LinkedIn profile or Company Page, any time you upload a video to YouTube, making sure you completely fill out the title, description, and all the other stuff they request, every time you update your bios on your social profiles, each time you guest blog or participate in conversations on reddit or become an editor on Wikipedia — all of these things — are indexed by Google and contribute to your online reputation and heighten your chances of showing up on the first page of Google and actually controlling and dominating your online reputation.
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