There is no way there can be a one-to-one conversation with everyone on the Internet. The ultimate goal of online marketing and online brand promotion is to accurately target your marketing message directly to the people who want and need what you have to sell, and the most efficient way to reach these consumers is to identify and influence the influencers – the men and women of every online community who are popularly understood to be the most credible and reliable members.

Obviously, there is no way there can be a one-to-one conversation with everyone on the Internet. The ultimate goal of online marketing and online brand promotion is to accurately target your marketing message directly to the people who want and need what you have to sell.

The most efficient way to reach these consumers is to identify and influence the influencers – the men and women of every online community who are popularly understood to be the most credible and reliable members.

To reach the influencers one must break the Internet down into communities and conversations, then breaking it down further into influencers and opinion leaders, and then delivering a marketing message that is appealing enough to pursuade these influencers to tell their friends, co-workers, and families.