Blogging 101
This course provides a foundational understanding of the role of a blog in a marketing strategy and how to begin a blog. Objectives for this course include:
- Building and expanding your current blog
- Writing for the blog and the blogosphere
- Building readership and joining online blogging communities
- Hosting a blog and managing a web hosting account
- Learning blogging best-practices and writing styles and techniques
Advanced Blogging
In this course, you will learn everything you need to know to optimize your company blog. You will learn how to:
- Choose a blogging service or blogging platform
- Extend your blogging tool kit with plug-ins, templates, and services
- Appropriately tag or categorize content
- Protect your online brand and promote your brand using your blog and website
- Implement search engine optimization (SEO) training, tips, and tricks
- Discover the importance of meta data, meta keywords, meta descriptions, etc.
- Learn the importance of and how to activate ping servers such as Technorati, Feedster, Truth Laid Bear, Blog Pulse, IceRocket, Del.icio.us, and Digg
- Engage blog and site promotion techniques and strategies
- Create video blogging (vlogs), Podcasting, Flickr, YouTube, and Google Video
- Learn marketing techniques and strategies, including word-of-mouth marketing
- Implement RSS, ATOM, RSS2 blog and site syndication
- Monetize your blog using contextual ads and affiliate networks
- Use Social Bookmarking and Social Networks
- Engage blogger outreach and online advocacy activities
- Distinguish among corporate blogging, PR blogging, public affairs blogging, and marketing blogging
- Join collaborative blogs and blogging communities
Stand-Alone Training Modules
We offer modular training sessions that can be taken as stand alone courses, which allows you to choose a training that is most appropriate to your needs. Choose from the following modules:
- Domain Name Registration Basics
- Search Engine Optimization (SEO) Strategy: The Key to Google-ability
- Online Community Outreach
- Step-by-Step Online Messaging
- Increasing Your Online Intelligence
- Online Marketing and Brand Promotion
- Blogging Explained: Why Do We Do It?
- Blog Protocols and Communications: More Than Knowing the Handshake
- Online Best Practices: Insider Information
- Blogging Platforms, Software, Services, Technologies, and Tools
- SEO for Blogs Explained
- Marketing Conversation with Blogs
- Reputation Management
- Business Blogs
- Complementary Blogging Technologies: Pumping It Up