Gerris Corp

View Original

Biznology in the 2016 Online Community Influencer Index

Biznology

Proud to see Biznology included in this article on the B2B News Network.

Tracey Tong just wrote up a piece in the B2B News Network titled Online Community Influencer Index that includes the blog I write for every Tuesday morning, the Biznology Blog. We're terribly proud to be included. We're surely the "one to watch:"

… And one to watch: Biznology

Website: http://www.biznology.com/

Membership: Over 5K followers on Twitter and about 2K email subscribers

Main form of interaction: Webinars

Nominator: James Mathewson, Distinguished Technical Marketer, Search at IBM

For a number of reasons, many B2B companies have had limited success with marketing, but the main one is that most marketing tactics simply don’t work for B2B.

Enter Biznology, a community that can help B2B professionals who don’t know how to build support for a digital marketing program. It’s here that the pros can learn best practices from what nominator James Mathewson, a Distinguished Technical Marketer at Search at IBM calls “a top resource for B2B digital marketing.”

The site offers a trove of articles and training opportunities – including a series of paid mini-MBA courses – for brand marketing, B2B digital marketing and digital public relations, among other marketing subjects. Once on the site, users can sign up for a free account to attend webinars and access past webinars in categories including digital, social media, Internet, content and B2B marketing, market research and website search.