Reddit just offered me the ability to have a lovely twitter-like new profile page with profile image and header photo. This started rolling out 5-months ago. I have been on reddit for over 11-years and it’s taken 5-months to receive this “post-to-profile” experience. I had spent two days writing a blog post love letter to my 7-year old bike over the weekend and ended up sharing that love with the /r/bicycling/ sub on reddit. While there, reddit offered me a new user experience and user page, /u/chrisabraham/.
Read MoreTone: it’s not what you say, it’s what people hear
Show all of your beautiful colors, Little Rainbow! Even the biggest bro tears up when he’s compelled to give his best bro a Best Man speech; even the steeliest ruffian is oft reduced to tears when delivering his dad’s Eulogy.
Read MoreThe salesmanship of influencer marketing
If you’re doing influencer marketing right, you’ll have a lifetime relationship with your influential. And, like any family member or friend, relationships require consistent and attentive attention. Likewise, if you’re selling high ticket items, especially products and services that require new contracts, new leases, refills, upgrades, or are pricey and powerful but highly commoditized, then you need to go well beyond simply selling widgets. Every sale is an engagement ring that you’ve put on your prospect’s finger. The best salespeople in the world are wed to each and every one of their accounts. And, like marriage, you need to be on board for way longer than the honeymoon.
Read MoreFive social media marketing courses make one social media strategy meal
Most social media marketing strategies are like my mum and me in Genova: we were supremely blissed-out happy with our experience of the authentic, delicious, "to the tooth" spaghetti al pesto. A proper online brand management and social media marketing campaign demands a multi-course meal of more than just spaghetti al Twitter, pasta a la Facebook, and lasagna al Instagram.
Read More