> A hypnotherapy practice's suspended Google Business Profile, reinstated in February 2025 after Chris Abraham reviewed the listing and built a documented appeal.
>
> Source: https://gerriscorp.com/case-studies/gbp-reinstatement/ · Updated 2026-10-05 · By Chris Abraham, Gerris Corp

# Therapy practice: a suspended Google Business Profile reinstated

A hypnotherapy practice in British Columbia had its Google Business Profile suspended. For a practice that depends on local clients finding it, that meant the business had effectively disappeared from Google Maps.

## My role

Reviewing the profile and the business's information, building the appeal, and handling the process with Google.

## What I did

### Find the mismatch

Suspensions usually come from a mismatch between what the profile says and what Google can verify about the business: the name, the address, the category, or how the location operates. I compared the profile against the business's real details and corrected what didn't match.

### Build the evidence

I assembled the documents that prove the business is real and operates where it says: the lease, the business license, an invoice for the office, and the business card. I put the strongest verifiable document first, and claimed nothing the paperwork didn't support.

### Appeal

The appeal went to Google with the corrected profile and the organized evidence.

## Outcome

The profile was reinstated in February 2025.

## What I learned, and how I work now

Every case is different, and Google decides each one on its own schedule. That's why I now take on these cases as paid advisory work that starts with a written diagnostic, then a separately scoped appeal when there's a viable path. I also handle the investigative side of harder cases: reconstructing what happened to a profile, identifying the correct business record, and preserving an established profile and its reviews instead of starting over. See [Google Business Profile hard cases](https://gerriscorp.com/services/google-business-profile/).

Written by [Chris Abraham](https://gerriscorp.com/about/), founder of Gerris Corp in Arlington, Virginia, from his own client engagements, with every technical claim checked against the documentation listed. Websites since 1994, digital marketing since 2002. [Editorial standards](https://gerriscorp.com/standards/) · [Upwork profile](https://www.upwork.com/freelancers/chrisjabraham)

Updated October 5, 2026