Micro-Influencer Marketing is one of the services that sets us apart from other Digital PR firms. Most firms focus only on outreach to A-Listers. While this is effective for getting a lot of eyeballs on the initial post, the story is quickly buried due to the high frequency of posts.
Micro-Influencer Outreach is a process by which we identify the influencers in your space and activate them on behalf of your brand. Dan Kruegr and Chris Abraham, of Gerris Corp, have been doing this since 2003. It’s our meat and potatoes.
As the number of social networking platforms increases, we have found that connecting with influencers is the most powerful way of accessing their entire network, including their social media channels such as Facebook, Twitter, Instagram, YouTube and even Reddit and SnapChat.
And the best way to get heart-felt, passionate, and authentic reviews without paying for them is to simply introduce the passionate to the object of their passion and then give them the unique opportunity and the pathway to go nuts in support of it.
Once an influencer receives the baton from us, they tend to actively and aggressively promote their posts across their fans, followers and social networks themselves, meaning that once you have them at their HQ -- their home -- you also have them on all their sundry platforms as well.
Long-tail influencer outreach is one of the services that sets us apart from other Digital PR firms. Most firms focus only on outreach to A-listers. While this is effective for getting a lot of eyeballs on the initial post, the story is quickly buried due to the high frequency of posts.
We focus on reaching the long-tail. We contact thousands of influencers in your target demographic, and individually interact with everyone who expresses interest. This results in hundreds of positive ratings, reviews, posts, and social media shares about your brand, and algorithms take notice organically boosting your rankings and your SEO rankings on Google.