Unlike many things in life, you can run a social media marketing campaign as a bit of a one-man band. There are so many tools that allow you to automate and semi-automate your social media sharing, response, and engagement. Even if you have an entire marketing team with several people devoted to social media marketing, it’s always worthwhile to outsource all the tedium and busy work that keeps social media marketers from their creativity and from innovating and exploring and doing the kind of social experimentation that might actually result in some real success. For example, just like radio and television is always pausing for the news and for station identification, every social media channel should intersperse your own news and your own business identification (with links and hashtags)—and all of those things can very well be automated.