Therapy practice: a suspended Google Business Profile reinstated

A hypnotherapy practice in British Columbia had its Google Business Profile suspended. For a practice that depends on local clients finding it, that meant the business had effectively disappeared from Google Maps.

My role

Reviewing the profile and the business's information, building the appeal, and handling the process with Google.

What I did

Find the mismatch

Suspensions usually come from a mismatch between what the profile says and what Google can verify about the business: the name, the address, the category, or how the location operates. I compared the profile against the business's real details and corrected what didn't match.

Build the evidence

I assembled the documents that prove the business is real and operates where it says: the lease, the business license, an invoice for the office, and the business card. I put the strongest verifiable document first, and claimed nothing the paperwork didn't support.

Appeal

The appeal went to Google with the corrected profile and the organized evidence.

Outcome

The profile was reinstated in February 2025.

What I learned, and how I work now

Every case is different, and Google decides each one on its own schedule. That's why I now take on these cases as paid advisory work that starts with a written diagnostic, then a separately scoped appeal when there's a viable path. I also handle the investigative side of harder cases: reconstructing what happened to a profile, identifying the correct business record, and preserving an established profile and its reviews instead of starting over. See Google Business Profile hard cases.

Updated October 5, 2026