On-page SEO
Every page should tell people, search engines, and AI assistants exactly what it's about and why it deserves the click. On-page SEO is how a page says that.
On-page SEO covers everything on the page itself: the title, the meta description, the headings, the copy, the internal links, the images, and the structured data. It's where technical SEO meets writing, and it's where I spend a lot of my time, because a technically perfect site still fails if its pages are vague.
What I work on
Titles and meta descriptions
A title tag that names the topic like a news headline, usually 50 to 60 characters, and a description of 140 to 160 characters that tells a searcher what they'll find. I avoid pipes, dashes, and repeating the brand on every page, and I write each one for the page it's on. Google rewrites titles and descriptions it finds unhelpful; well-written ones are rewritten far less often.
Headings and structure
One clear H1, then H2 and H3 headings in a logical order that a reader, a screen reader, and a crawler can all follow. Headings that carry information, so each section can stand on its own when an AI system quotes it.
Copy that matches intent
A service page that plainly explains what you do, for whom, and how. An explanatory article that answers its question completely. I follow legitimate keyword priorities, and I write for the person searching first, because that's what both Google and AI assistants reward.
Internal linking
Descriptive links between related pages, so authority flows to the pages that matter and every important page sits within a few clicks of the home page. Orphaned pages, the ones nothing links to, get found and connected.
Images
Descriptive file names, alt text that serves people using screen readers, explicit dimensions to prevent layout shift, and modern formats at sensible sizes.
Structured data
Schema.org JSON-LD for your organization, people, services, products, articles, FAQs, and breadcrumbs, consistent with what the page visibly says. FAQ and HowTo rich results are now rare in Google, but structured data still helps search engines and AI systems understand who you are and what each page covers.
Publishing, too
I do the unglamorous part as well: getting a document into the CMS properly formatted, with the headings, links, images, metadata, and schema in place. WordPress with Yoast or WPCode, Umbraco, Wix, Squarespace, Shopify, and static sites are all familiar ground.
What you get
- An audit of titles, descriptions, headings, internal links, and structured data across the site, with the worst problems first.
- Rewritten titles and descriptions for the pages that matter, ready to paste or published by me.
- An internal linking plan and the orphaned pages to connect.
- Improved or new pages, written and published in your CMS.
Common questions
Do you write the content yourself?
Yes. I write and edit service pages, landing pages, FAQs, glossaries, and articles, working from your knowledge of the business and checking facts with you before anything is published.
How many pages can you cover?
Audits cover the whole site. Rewrites start with the pages that bring in the most traffic or revenue, and ongoing support works through the rest month by month.
Updated October 5, 2026