Influencer Outreach is the services that sets Gerris apart from other Digital PR firms. Most firms focus only on blogger outreach to A-listers, only a handful of top influencers, the journalists, reporters, columnists, and top professional bloggers. While this is effective for getting a lot of eyeballs on the initial post, the story is quickly buried due to the high frequency of posts.
Gerris focuses on reaching the long-tail. We contact thousands of bloggers in your target demographic, and individually interact with every blogger who expresses interest. This results in hundreds of positive posts about your brand, and Google algorithms take notice organically boosting your organic SEM/SEO rankings on Google, Yahoo!, and Bing.
Why Are You Called Gerris?
Gerris earned its name from the Gerris lacustris, commonly known as the common pond skater or common water strider. The name was chosen by Chris Abraham, founder of Gerris digital, because he was inspired by the lightness of being exhibited by the pond skaters he sculled with in Washington as they skim along weightless on water tension, never breaking through the Potomac's meniscus.
And, in honor of the company being named after a small insect's Genus, we have also named the company Gerris digital, with the second name, digital, the species, being lower-case. Such as Gerris search, Gerris outreach, Gerris engagement, Gerris social, and its parent company, Gerris corp.