We were tapped by Lowe Worldwide to run the social media side of the Snuggle branding campaign during Spring of 2009. Lowe Worldwide handled the traditional side of while we were tasked with promoting Snuggle Crème via online social media, specifically through a blogger outreach campaign.
Snuggle is the brand name of a fabric softener sold by Sun Products in the United States and Canada. It features as its mascot, a teddy bear, named Snuggle the Fabric Softener Bear or “The Snuggle Bear”. The product is available in sheets or liquid (in concentrate and non-concentrate forms).