Chris Abraham

Chris Abraham, Founder & Principal Consultant, Gerris Corp

Chris Abraham, Founder & Principal Consultant, Gerris Corp

Chris Abraham, digital strategist and technologist, is a leading expert in digital: search engine optimization (SEO), online relationship management (ORM), Internet privacy, and online public relations with a focus on blogger outreach, blogger engagement, and Internet crisis response.

A pioneer in online social networks and publishing, with a natural facility for anticipating the next big thing, Chris is an Internet analyst, web strategy consultant and adviser to the industries' leading firms. He specializes in Web 2.0 technologies, including content syndication, online collaboration, blogging, and consumer generated media.

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Prior to Gerris digital, Chris was Team Lead, Special Projects, for Reputation.com, helping Fortune 500 companies and high-wealth individuals repair their reputations online.

Prior to Reputation.com, Chris helped Social-Ally launch, training the staff on blogger outreach and engagement strategies and worked with Mizuno Volleyball and Mizuno Running on engaging Volleyball and Running communities online.

Prior to Social-Ally, Chris ran his own digital PR and marketing company, Abraham Harrison, LLC, with clients including Alzheimer's Association, Aruba Tourism, Deutsche Telekom, The Daily, Fotolia, The Fresh Air Fund, Goethe-Institut, Greenpeace, Habitat for Humanity, Home Shopping Network (HSN), International Medical Corps, Kimberly-Clark, Mitsubishi Motors, National Association of Home Builders (NAHB), OLX, ooVoo, The Pew Charitable Trusts, Qorvis Communications, Sharp Electronics, Snapple, Snuggle Crème, StudioCom, USOC Winter Team, and Xyience. 

Previous to starting AH, Chris worked on the Interactive Team at Edelman Public Affairs in Washington, DC, consulting with clients such as Wal-Mart, Shell, and GE on blogger and social media strategy. Before Edelman, Chris was Technology Strategist for New Media Strategies, a pioneer in online brand promotion and protection with clients including Sci-Fi Channel, Buena Vista, TomTom, Paramount Pictures, Coca-Cola, McDonalds, Disney, Reebok, EA, RCA, and NBC.

In the early nineties, Chris joined The Meta Network, one of the first online virtual communities, and so began his career as an expert in online community development, social media, social networking, and online collaboration.

Chris has had a web presence since 1993 and started blogging in 1999, focusing on community, connection, innovation, and brand extension. As a technologist, Chris has consulted T. Rowe Price, the US Department of Treasury, Friendster, Deutsche Telekom, and others.

Chris has taught blogging courses for the Writer's Center of Bethesda, has been a guest lecturer on public affairs blogging at both Columbia University's SIPA School and the American University in Washington, DC, and is the Emergent Technologies Advisor to the Urban Institute's Communications Advisory Board. Additionally, he is the go-to expert on social media, citizen journalism, technology, and the Internet for BBC World Service, CNN Radio, and CNet.

Chris received his BA in American Literature from The George Washington University, studied American Literature at the University of East Anglia in Norwich, England, and studied French at the University of Hawaii.