International Food Information Council Foundation (IFIC)

The International Food Information Council (IFIC) Foundation is dedicated to the mission of effectively communicating science-based information on health, nutrition and food safety for the public good.

Gerris worked directly with the communications team to both optimize their main site, Food Insight, a Drupal install for organic search as well as guiding and training them on social media marketing, influencer marketing, and then we proceeded to doing the influencer outreach on their behalf using our long tail blogger outreach services.

Finally, Gerris worked with them to help promote the blogging and content they were already producing, working with them on content marketing strategies and actual tactics and solutions.

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