Strategic advisory and briefings

An experienced outside advisor for the people who make decisions: founders, executives, boards, communications teams, and the agencies and firms that serve them.

I've worked in digital since the early 1990s, through the first web communities, the rise of Google, social media, online reputation management, and now AI search. Leaders hire me as an advisor when they need someone who understands both the technology and how it plays out in public, and who will tell them plainly what matters.

What I advise on

• AI search and your business. How ChatGPT, Gemini, Claude, Perplexity, and Google's AI features are changing how customers find and judge you, and what to do about it this year.
• Your reputation online. What search engines and AI assistants say about your company and your leaders, the risks in that record, and how to strengthen it.
• Digital risk. Executive privacy, data brokers, impersonation, domain and email security, and the gaps that make an organization easy to attack or embarrass.
• Website and search decisions. Replatforming, agency selection, and vendor proposals reviewed by someone with no stake in the outcome.
• AI adoption. Which tasks are worth automating, which tools fit, how your team should use them, and what should never be pasted into a public AI service. When a custom tool makes sense, see AI agents and automation.

Formats

• Advisory retainer. A standing relationship: regular calls, review of plans and proposals, and quick answers when something comes up.
• Briefings and workshops. A focused session for executives, a board, a communications team, or an agency, on AI search, reputation, or digital risk, with written takeaways.
• Second opinions. A written review of a website problem, a proposed rebuild, a migration plan, a developer's recommendation, an agency proposal, an SEO audit, or an AI vendor's pitch: the options, the missing evidence, the dependencies, and the sensible next move.

Working alongside other advisors

I work easily with legal, security, communications, and family office teams. Firms that need a search and reputation specialist to refer clients to are welcome to get in touch.

How a second opinion works

You send the proposal, plan, or audit, plus the context: what you're trying to achieve, the budget, and the timeline. I review it, ask the questions the document skipped, and write a short recommendation covering what's sound, what's missing, what it depends on, and what I'd do next. Most second opinions take a few days.

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Updated October 5, 2026