Reputation and perception management
For founders, executives, and families who need privacy and a defensible public record at the same time.
Your reputation is whatever comes up when someone searches your name, and increasingly whatever an AI assistant says when someone asks about you. Both draw on the same sources: your own pages and profiles, news coverage, public records, data broker listings, and whatever else the web holds. Perception management means knowing what's in that record, removing what shouldn't be public, and making sure accurate information is what people and machines find first.
What I do
Audit the record
A full picture of what search engines and the major AI assistants say about you or your company, across names, spellings, and related searches, with the sources behind each result and answer.
Remove what shouldn't be public
Personal information removed from data broker and people-search sites, removal requests through Google's "Results about you" tool for contact details in search results, and use of state privacy rights where they apply, including California's new Delete Request and Opt-out Platform. The guide to removing your personal information explains how each works.
Strengthen what's accurate
Pages you control, consistent facts across them, and structured data that tells search engines and AI systems who you are. Strong, accurate pages are what push weaker or outdated results down.
Correct AI answers
When an assistant gets you wrong, I trace the answer to its sources and fix or outweigh them, then retest on a schedule.
Monitor and report
Monthly reporting on search results, AI answers, new broker listings, and anything that needs attention, with fast response when something new appears.
Working with your other advisors
This work plugs into security, legal, and family office teams, and the disciplines strengthen each other: they watch for threats, and I keep the public record accurate and the private information private.
Background
I've done this work for more than twenty years, starting at New Media Strategies, where online reputation management grew up as a practice, and including high-end reputation and executive privacy work at Reputation.com.
Common questions
Is this work confidential?
Completely. I name none of my reputation clients, and I'm happy to sign a nondisclosure agreement before the first conversation.
How is reputation work structured?
It starts with a paid audit, then usually continues as a monthly retainer billed in advance, because the record changes and data brokers relist people constantly.
Can negative articles be removed?
Removal depends on the source and the law. Some content qualifies for removal under platform policies or privacy rules; most legitimate news coverage doesn't. Where removal isn't available, accurate and stronger pages change what people see first.
Start a confidential conversation
Updated October 5, 2026