Why should the online conversation change because of you? Why should online communities care about what you have to offer? Much the same way that before you attend a party, you should purchase a bottle of wine to present as a gift to the host, especially if you heard about the party from your friend and the host doesn’t know you. In that case, maybe a nice bottle of scotch might be more appropriate. All online communities are real families, real parties, and real communities. People know each other. If you’re going to be showing up uninvited, you had better be charming, friendly, cool – and bearing gifts.