Online Conversation Engagement: This involves going into untold thousands of conversations already happening on the Internet where you can provide a service people are seeking.
- Every day, millions of people are tapping into these conversations, either as active participates, or passive "lurkers" (generally ten to 100 times the number of the active participants).
- The places where we speak for you will have your contact information and links back to your website, blog, online profiles, etc. The channel to your sales systems can be present, encouraging both people and the search engines to find you.
Online Community Involvement and becoming a Respected Hero: We can win you tremendous respect, gratitude, and powerfulword-of-mouth promotion from the very word-of-mouth driven online communities.
- We can be answering the questions people are asking and providing needed information to make you a valued, respected, and trusted members of the communities.
- Our goal is to ensure that you are perceived as a trusted member of society, contributing more than they are taking. Such good citizenship is rewarded in the online community by word-of-mouth endorsements, both at the influencer and at the grassroots level, both of which we will seed, encourage, and amplify.
- We can be present for you in the forums, social networking sites, (SNS's), and comment-based conversations and use these contributions as "gifts" for both the influencers and for us to leverage in spreading the "good news" about your offerings.
- In addition, we can set your key staff members up as influencers themselves with their own platforms via a blog, and potentially via podcasts and video blogging. The information they present can be made to be valuable, desired, and will make them trusted and honored go-to people.